BenWel Foods Label Concepts

BenWel Foods, a new food product company, requested branding, collateral, and packaging design for their first line of products. The family-owned business's  pecan-smoked salsa verde needed unique packaging that would pop off the shelf when displayed in retail stores along with other brands. The concepts explored included a rustic ethnic feel as well as a clean, modern approach with two different brand names. The client selected the rustic design, but decided their brand needed to go an entirely different direction just prior to the beginning of production.

My Role: Visual Designer

Executive Design Team: Mindy League, Chris Braun

Client: BenWel Foods

Agency: DAHU Agency


  • Visual Design
  • Print Document Preparation


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