IBM CloudQuest
The IBM Cloud team wished to have an interactive story to help explain the benefits and features of cloud computing. The result was a three part metaphorical tale, guiding users through the creation of an avatar, then simple, game-like activities intended to describe IBM's cloud offerings. The avatar builder would capture customer information, which was tagged to a lead generation element at the end.
Role: Design Lead
Design Team: Kris Lundberg, Louis Lepine, Chris Sensat
Client: IBM
Agency: Somnio Solutions
Responsibilities:
- Art Direction
- Illustration/Design
- User Experience
- User Interface
- Character Design
- Animation
- Story Concept